How writing blog articles helps improve your search rankings
20th August 2025
posted 20th August 2025
Regularly publishing blog articles is one of the most effective ways to improve your website’s visibility in search engines. Done well, it not only helps people find your blog posts but can also boost the overall ranking of your website — particularly for relevant, longer-tail search terms.
1. Blog posts target new keywords directly
Every blog article is an opportunity to target a specific search phrase that someone might be looking for. For example, while your main service page might focus on “garden design Leeds”, a blog article can go after something more detailed like “how to choose plants for a shady garden”.
These longer, more specific phrases – often called long-tail keywords – might not be searched thousands of times a month, but they usually have less competition and are more targeted, making them easier to rank for and more likely to bring in the right kind of visitor.
As the saying goes:
A big piece of a small pie can be better than a tiny slice of a huge one.
2. A regularly updated site is seen as active
Search engines favour websites that are updated regularly. A frequently updated site signals to Google that your business is active and your content is current. Blog posts are a simple way to show this activity — without needing to constantly change your core pages.
Fresh content also gives search engines a reason to come back and re-crawl your site more often, increasing the chances of your newer content ranking sooner.
3. Helps Google understand your website’s topic
When you publish consistent, topic-related content, it gives Google more clues about what your business does. Over time, this can improve your chances of ranking for related terms — even if they don’t appear on your main service pages.
For example, if your site regularly publishes articles about website design, SEO tips, and online marketing, Google is more likely to associate your site with the broader topic of web presence or digital services — which helps across the board.
4. Increases opportunities for internal linking
Blog articles also let you link to other pages on your site (like your services or contact page). These internal links help search engines understand the structure of your site and can pass value from your blog post to your more important pages, helping those rank better too.
5. Builds trust with visitors and encourages sharing
Good blog content isn’t just for search engines — it helps potential customers too. When your articles answer real questions or give practical advice, it builds trust and authority. Visitors are more likely to explore your site, stay longer, and return later. They’re also more likely to share your content, which can earn you backlinks — another key ranking factor.
Final thoughts
Blogging doesn’t have to mean writing every day. Even one or two well-written posts a month can add up over time. Focus on writing helpful, relevant content that your customers might be searching for, and make sure it links back to your main site purpose.
- More keywords = more entry points
- Regular updates = more visibility
- Relevant content = better understanding by Google
If you do it consistently, blogging can be a major contributor to your site’s long-term SEO success.
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